GEO Agency Berlin: Visibility in the AI age starts here
GEO and LLMO – two terms, one optimization
Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO) represent a new approach to digital visibility: Instead of relying solely on traditional search engines, the focus is shifting to content that is directly recognized, processed, and cited by AI systems such as ChatGPT, Google SGE, Gemini, or Perplexity.
Both disciplines pursue the common goal of preparing your content in such a way that it is present in generative responses – visible, relevant, and trustworthy. GEO takes care of findability in AI-based response systems, while LLMO ensures that large language models understand your content, classify it correctly, and use it preferentially. Together, they form the foundation of a future-proof digital strategy in the era of artificial intelligence.
GEO – short for Generative Engine Optimization – is the logical evolution of classic search engine optimization (SEO). It is no longer just about rankings and clicks, but about citations, semantic authority, and trustworthy content that generative models recognize, understand, and use. As a Berlin-based agency with a deep understanding of how these systems work, we accompany you to the next level of digital visibility – with expertise, systematic approach and creativity.
Traditional search engines are losing their dominance, while generative AI systems such as ChatGPT, Google Gemini, Perplexity, and Claude are increasingly becoming the preferred sources of information.
Those who are not present in these systems today risk being invisible tomorrow.
As a specialized GEO agency in Berlin, we help companies make themselves visible exactly where it counts—in the answers provided by artificial intelligence.
Our goal is not just to achieve a high ranking in search results, but to be mentioned directly in the answer when potential customers ask for solutions, products, or providers.
Secure your GEO advantage now: Free consultation with our expert
Would you like to know how your content appears in the responses from ChatGPT, Google SGE, or Perplexity?
Then take advantage of this opportunity and speak directly with our specialist for Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO): Simon Boé.
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More InformationIn a non-binding initial consultation, we will analyze your current situation together, identify potential, and show you how your company can remain visible and relevant in the AI-driven search world.
Your competitive edge in the AI era starts here.
How GEO and LLMO work – and what you can do specifically
Generative engines such as ChatGPT, Claude, or Perplexity are based on large language models (LLMs). These systems analyze prompts, search either their training corpus, access external sources via RAG mechanisms, or combine both. Their content must therefore be so authoritative, up-to-date, or unique that the model cannot do without it—or it must be integrated in real time via indexing systems such as Perplexity or Google.
In concrete terms, this means:
- You need high-quality, structured content that provides answers, not just keywords.
- Your data structure must be technically readable and semantically unambiguous – e.g., through schema.org markup, unique author profiles, E-E-A-T-compliant signals.
- Your brand must be findable and citable online: via specialist portals, publications, interviews, studies, or testimonials.
- Your content should be geared toward conversational questions – the way people talk to AI systems. This is where the difference to classic short-tail search queries lies.
As a GEO agency, we help you translate these complex requirements into actionable strategies – efficiently, soundly, and always at the cutting edge of AI development.
Our services as a GEO agency
Our service model is modular and can be flexibly adapted to your needs and goals. We accompany you from the initial analysis to continuous visibility optimization in generative AI systems:
- GEO & LLMO audit
Comprehensive analysis of your existing content, technical infrastructure, and semantic data structure. We identify the prompts and topics for which your brand is already visible – and where there is untapped potential. - Customized GEO strategy
Development of an individual optimization strategy based on current RAG systems, prompt structures, and E-E-A-T criteria. We create a solid foundation for your visibility in generative response systems. - On-page & off-page optimization
Structuring and expanding your content for AI readability, integrating schema markup, building external signals, targeted digital PR measures, and strengthening your thematic authority on the web. - Monitoring & reporting
Ongoing analysis of your performance in generative search systems. We monitor citations, AI traffic, prompt relevance, and entity development—and continuously adjust your strategy based on data.
Your advantages
With us as your partner for generative engine optimization, you not only benefit from in-depth expertise, but also secure real competitive advantages in the era of AI-powered search:
- Visibility in AI systems
Your content appears where modern users search today—directly in the answers provided by ChatGPT, Perplexity, Google Gemini, and others. - Strategic advantage through first-mover effect
You reap the benefits of early entry into a field that is still young but crucial for the future – and secure relevant market share ahead of your competition. - Optimization beyond classic SEO
GEO complements your existing SEO strategy with a new dimension of visibility and opens up additional digital touchpoints along the customer journey. - Qualified AI traffic instead of wasted coverage
Users who encounter your content via AI systems have a specific need for information – GEO generates visibility at exactly the right moment. - Transparent results & data-based approach
You can see at any time where your content is being cited, how your AI traffic is developing, and where new opportunities are arising – measurable, traceable, optimizable. - Positioning as a trustworthy source
Your brand is perceived by AI systems as a relevant, quotable authority – this strengthens authority, trust, and long-term brand loyalty.
In the highly competitive online environment, trust and transparency matter more than ever—especially in the field of search engine optimization (SEO). As a member of the German Association for the Digital Economy (BVDW) and a signatory of the SEO Code of Conduct (CoC), onehundred.digital is committed to clear and ethical standards. The CoC obliges us to guarantee transparent working methods, sustainable SEO strategies, and the highest quality standards.
What does this mean for you as a client? You can be confident that our measures are fair, professional, and effective in the long term—free from black-hat practices or short-sighted tricks that could do more harm than good to your website. Our BVDW membership and compliance with the CoC give you the assurance that you are choosing a trustworthy and future-oriented SEO partnership.
Why GEO Is So Crucial Today – and Even More Tomorrow
While SEO aims to bring websites onto page one of Google, GEO takes a fundamentally different approach: instead of clicks on traditional link lists, direct answers are the focus. Users increasingly receive their information from AI systems without ever visiting a website—a trend described as the “zero-click search.” Studies show that the share of generative search queries is rising rapidly: already today, around 60% of all searches end without an external website visit. Google itself is driving this development with its new AI Overviews, which are expected to become the default search by 2026. Search behavior is shifting radically—those who fail to be present here will lose visibility.
GEO is more than a trend. It is the answer to a structural change in the customer journey. AI systems are increasingly deciding which brands, products, and solutions are recommended to users. And these recommendations are based on citations, entities, and content quality—not on paid ads. An early entry into GEO provides first movers with sustainable advantages, since visibility in generative answers cannot be bought in the short term. Those who invest now secure digital relevance in the next generation of search engines—across all channels, independent of device or interface.
GEO Agency Berlin: Our Promise for Your AI Visibility
As a holistic GEO agency based in Berlin, we offer you a strategic and operational all-in-one package – tailored to your goals, your website, and your target audiences. Whether as an extension of your SEO activities or as a stand-alone initiative, we guide you through all central phases of GEO optimization.
Our service model includes, among other things:
- GEO & LLMO Audit: Analysis of your existing content, data structure, technical setup, and visibility in AI systems. We identify for which prompts you are already visible – and where your potential lies.
- Tailored GEO Strategy: Development of clear recommendations for action based on RAG principles, E-E-A-T signals, and systematic prompt mapping.
- Onpage & Offpage Optimization: Creation and adjustment of your content, integration of schema markup, development of external signals, and strengthening of authority through digital PR.
- Monitoring & Reporting: Data-driven evaluation of AI traffic, tracking of citations, prompt relevance, and changes to your entities in generative engines.
We don’t just think in technical categories, but also in editorial, semantic, and strategic terms. Our goal: your content must be so relevant, precise, and trustworthy that generative systems can’t help but cite it.
How GEO and LLMO Work – and What You Can Do
Generative engines like ChatGPT, Claude, or Perplexity are based on Large Language Models (LLMs). These systems analyze prompts, either search their training corpus, access external sources via RAG mechanisms, or combine both. Your content must therefore either be so authoritative, current, or unique that the model cannot ignore it – or be embedded in real time through indexing systems such as Perplexity or Google.
Concretely, this means:
- You need high-quality, structured content that provides answers, not just keywords.
- Your data structure must be machine-readable and semantically clear – for example through schema.org markup, distinct author profiles, and E-E-A-T-compliant signals.
- Your brand must be discoverable and citable online: through industry portals, publications, interviews, studies, or testimonials.
- Your content should be tailored to conversational questions – the way people interact with AI systems. This is the key difference from traditional short-tail search queries.
As a GEO agency, we help you translate these complex requirements into actionable strategies – efficiently, thoroughly, and always aligned with the latest developments in AI.
Book a GEO Appointment:
GEO Is Measurable – With the Right Methods and Tools
A common misconception is: “AI visibility can’t be measured.” That’s only partly true. With the right methods, we analyze how present your content is in generative answers. To do this, we use a combination of prompt checks, visibility comparisons, AI traffic analysis, and citation monitoring.
In your personalized Looker Studio dashboard, you’ll see:
- Which questions your content appears in on ChatGPT or Perplexity.
- The share of traffic coming from generative engines.
- Which content is most frequently cited or paraphrased by LLMs.
- How E-E-A-T signals and off-page authority impact your AI visibility.
This way, we make your GEO measures not only visible but also controllable – data-driven, transparent, and easy to track.
Why Work With Our GEO Agency in Berlin
GEO is not a field for experiments. It requires deep expertise in semantic web structures, thematic authority building, the behavior of AI systems, and the psychology of modern search behavior. As a GEO agency based in Berlin, we combine these disciplines in an integrated approach. We don’t see content as filler material, but as a strategic asset – and we know how to optimize it for both humans and machines.
We believe: those who are recommended by AI will win in the digital world of the future. Let’s work together to ensure that your brand, your product, or your expertise appears exactly where users seek answers today – directly within the systems of the future.
A GEO agency like onehundred.digital from Berlin specializes in optimizing content for generative AI systems such as ChatGPT, Google Gemini, or Perplexity. GEO stands for Generative Engine Optimization – an innovative approach that goes beyond classic SEO. The goal is to structure content in such a way that it is cited and prominently displayed in the answers of generative AI systems.
The main difference between GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) lies in the target system: SEO optimizes content for traditional search engine rankings, while GEO focuses on visibility within generative AI answers. While SEO aims for clicks, GEO ensures that your content is cited directly as an answer source by AI systems—without users ever needing to click on a link.
GEO is critical because generative AI systems are fundamentally changing the way people search for information. If your company does not appear in the answers of these systems, it simply won’t be found. A GEO strategy ensures that your business remains present, relevant, and trustworthy in the era of ChatGPT, Gemini & Co. A GEO agency analyzes existing content, restructures it, integrates schema markup, ensures semantic precision, improves load times, strengthens your website’s authority, and monitors how and where your content appears in generative AI answers. The goal is to make your content the preferred source for AI systems.
GEO creates visibility in generative AI systems by structuring content clearly, preparing it with semantic precision, and positioning it as thematically authoritative. It also involves technically sound markup (e.g., structured data), E-E-A-T-compliant author credentials, and integration into trusted external sources. This increases the chances of your content being cited by AI.
GEO is relevant for any business that wants to be visible online—but especially for those in highly competitive industries, B2B companies, service providers with complex offerings, and smaller businesses that want to compete with major players through strategic authority in AI answers.
The success of GEO initiatives is measured using concrete metrics: for example, how often content appears in ChatGPT, Perplexity, or Google AI Overviews; whether there are citations in prompt responses; how traffic from AI sources develops; and whether visibility increases in thematically relevant AI contexts. GEO is measurable and data-driven.
Technical GEO measures include implementing schema markup, optimizing load speed, improving mobile performance, semantic tagging of content, ensuring indexability by AI crawlers, and adapting to RAG systems (Retrieval-Augmented Generation) for better source integration in AI answers.
Initial GEO results—such as AI citations or increased AI-driven traffic—can often be seen within 4 to 12 weeks. However, building sustainable authority for generative systems requires ongoing optimization and strategic content, similar to a long-term SEO process.
The cost of a GEO agency varies depending on project scope, company size, and objectives. Prices usually start in the mid-four-figure range for a GEO audit and increase based on the level of optimization, ongoing monitoring, and content creation. Quality GEO work is a strategic investment in the digital future of your brand.