Impress your target group with unique content!
To inspire potential customers, again and again, you need valuable and unique content, which is liked and rewarded by Search engines like Google!
As a content marketing agency in Berlin, we have made it our task to track down exciting topics and content from your industry and to provide your target group with the relevant added value. Doing so will bring more leads and thus increases sales. In addition to that, people will see you as an expert in your industry on the Internet. With the help of content marketing, you can now build trust and loyalty among potential customers.
As a professional content marketing agency in Berlin, we will help you identify and satisfy your target group’s needs.
As a content marketing agency, we pursue the following goals for your company:
- Customer acquisition
- Customer loyalty
- Brand positioning
Content marketing agency vs. a classic advertising agency
Content marketing differs from traditional advertising. The focus is not primarily on advertising intentions, but on the information and entertainment content for the readers.
Content marketing tries to translate claims made by the brand into action.
- Target definition
- Target group analysis
- Theme planning
- (SEO) – Content creation
- Cross-media content distribution
- Success control
Content Marketing – An Example
You are a well-known washing machine manufacturer – of course, the best on the market.
For example, it makes sense to book banner ads on relevant websites to switch Google AdWords to relevant keywords and occupy a place in the Google Shopping results.
But beyond that, as a content marketing agency in Berlin, we can create far more unique content for you. The following would be conceivable, for example:
- Poll: How do men wash their laundry, how do women wash theirs?
- Infographic: How do I get certain stains out?
- Videos: How-to descale washing machine?
With the relevant content, we position you as experts on the subject of washing machines. The user will consciously or unconsciously perceive your content, and thus your brand, as exciting and authentic in the long term.
Why should I choose a content marketing agency instead of an advertising agency?
There are many industries and products in which classical or traditional advertising media should not be excluded. However, here are some reasons why, as a company, you should also take a content marketing agency on board:
- Hardly anyone likes to watch classic advertising voluntarily.
- Ad blockers increasingly suppress Internet advertising.
- Advertisements are hardly perceived.
- Good advertising costs a lot of money.
- Paid advertisements are not sustainable.
Why should I hire a content marketing agency?
It is becoming increasingly difficult to inspire users and thus strengthen their brand. Today’s potential customers are manipulated from different advertising channels. So, without a doubt, it leads to a complete oversaturation in appreciation and judgment.
But there is a solution: creativity is the keyword here! Therefore, our content marketing agency team develops not only authentic content, such as text and images but also unique content, such as:
- White Papers
Thanks to our many years of experience as a content marketing agency in Berlin, we know which content appeals to each target group. Let us produce high-quality content together and collect your customers.
Can a content marketing agency help with a change of image?
Is your company suffering from an image problem? We, as a content marketing agency in Berlin, are there for you! Because nothing is better suited for a change of image than to scatter new and reflected content.
Are your customers dissatisfied? Steer against it with high-quality and exciting content. Our secret recipe is humor! If you don’t take yourself and your company too seriously,
we can produce humorous content for you, which is guaranteed to bring you plus points for your target group.
Searched content optimization – content marketing meets SEO
It is essential to publish unique and engaging content, but it is even more critical that your target group can also search for and find it. This approach taken by Searched Content Optimization (SCO) – a new approach that combines search engine optimization (SEO) and content marketing.
When the user is pleased – Google is pleased!
The largest search engine in the world – Google – has always pursued the goal of providing searchers with the most suitable results for their inquiries. Therefore, the logical conclusion follows that websites with high-quality content achieve higher visibility and better rankings by Google. Searched Content Optimization (SCO), therefore, kills two birds with one stone:
Because good content not only makes users happy but also Google and other search engines.
When creating content, as a content marketing agency from Berlin, we make sure that …
… Selected Topics are relevant to your target group.
… The texts are SEO-optimized for better visibility.
… The content is exciting, so the session length increases.
Better rankings with the help of content marketing
If you want to be present on the web, you have to regularly publish current content because search engines also know that only those who maintain and update their web presence are relevant. As a content marketing agency in Berlin, we help you to continuously publish relevant content and thus send positive impulses to Google.
Through our many years of experience as content marketing specialists, but also as experts in search engine optimization we can observe that websites with current content achieve better rankings than websites without search-engine-optimized content.
Content marketing with onehundred.digital
onehundred.digital helps you to package your brand messages attractively and to bring them directly to the target group. With the help of unique content, we pick up your potential customers. Our content marketing team writes creative and appealing content for you, which search engines can also find.