onehundred.digital – Your WhatsApp marketing agency in Berlin

WhatsApp marketing refers to any form of marketing communication that is sent via WhatsApp Messenger. These can be questions from customers or messages from a company with offers and news, for example. The classic example for news and offers is the WhatsApp newsletter or an alternative to WhatsApp broadcasting. The latest addition to the WhatsApp toolbox is WhatsApp Channels, a new alternative to the WhatsApp newsletter and broadcast function.

WhatsApp marketing makes it possible to establish a particularly personal connection with your customers, as the messenger is used by many to communicate with family and friends. Due to this peculiarity of WhatsApp, customers are expecting a more personal type of advice and conversation than they are used to from email marketing campaigns, for example.

The advantages of WhatsApp marketing
✓ Reach, 82% market share, WhatsApp is the most popular messenger in Germany (2022, Statista)
✓ Customer proximity
✓ Uncomplicated communication
✓ Real time
✓ High opening rate
✓ High ROI (return on investment)

The typical use cases of WhatsApp marketing
✓ Appointment bookings
✓ Order confirmations
✓ Offers and vouchers
✓ Status queries
✓ Passing on information
✓ E-Commerce

Our services

✓ Consulting (WhatsApp Business App or WhatsApp Business Platform)
✓ Conceptual design
✓ Set up WhatsApp Business App
✓ Setting up WhatsApp channels
✓ Target group identification
✓ Channel design
✓ Content maintenance
✓ Maintenance contact list
✓ Reporting

Your advantages

✓ Target group-specific orientation
✓ Personalized contact
✓ Fast communication
✓ Immediate measurability
✓ Regular customer contact
✓ Brand strengthening

WhatsApp Business App

This is best suited for small and medium-sized companies that want to be accessible to their customers and offers the following options.

✓ Create a product catalog
✓ Store opening hours and links to website
✓ Quick answers
✓ Personalized labels for contact assignments
✓ Automatic messages
✓ Setting up a channel (WhatsApp channels)
✓ Can be used free of charge

WhatsApp Business Platform/ WhatsApp Business API

An interface that allows companies to connect their WhatsApp Business account with other platforms such as a CRM, e-commerce systems or other marketing software products. The only way to use this solution is to build an interface yourself or to find a service provider who takes care of it.

The WhatsApp Business platform offers the following options:

✓ WhatsApp Newsletter
✓ Templates for sending newsletters, offers or other communications
✓ Automate flows
✓ Use company number with any number of devices
✓ Integration with various CRMs and other systems
✓ Use of chatbots
✓ Extended functions in the area of customer support
✓ 100% GDPR compliant

Restrictions due to GDPR

Companies are not permitted to send messages to a large number of contacts via a private WhatsApp account. This was banned in December 2019 to protect users and ensure that the platform is mainly used for private communication.
That’s why Meta has developed two business solutions.