What is voice SEO?
The solution is: Voice SEO or Voice Search Optimization!
SEO becomes voice search SEO.
Areas of application and application devices
Work, leisure, household and transportation from one place to another – “everyday life” encompasses all kinds of activities and makes them all areas of application for voice assistants and therefore also for voice search.
The main areas include problem solving, information and purchase purpose.
We have listed some situations in which users switch from manual operation of a device to spoken operation. W questions, such as:
- Office organization (“What appointments do I have today?”)
- Learning and information (“How far away is the sun from the earth?”)
- Car and traffic (“Which is the quickest way home?”)
- Recommendations (“Where is the best restaurant/the best exhibition/the best movie near me?”)
- Household organization (“Turn up the TV, dim the lights, close the shutters, turn on the lights, turn off the thermostat, turn on the vacuum cleaner”)
- Entertainment (“Play one of my favorite songs/Show me the latest movie with Morgan Freeman.”)
The devices used by users are just as varied as the situations in which the smart speakers are used. The general public was one of the first to get to know Siri. This was followed by Alice, Cortana and today’s almost best-known voice assistant: Alexa.
Amazon’s voice assistant clearly leads the market with a share of around 70 percent.
More than 100 million Alexa devices have already been sold, both as conventional voice devices and in devices from other brands such as surveillance cameras or televisions.
There is hardly a household appliance that cannot be controlled by Alexa and its Home functions. From the lawnmower to the oven to the blinds.
onehundred.digital SEO tips for voice search
The main focus of Voice Search SEO for a better Google ranking is on the Tips category. In order for customers of companies, restaurants or online providers to find what they are looking for, they need the right keywords for online searches. So far, everything as usual.
However, the search behavior of voice users is completely different. Users cannot search an entire website for a specific piece of information. It needs precise information broken down briefly, so-called structured data.
Keywords and the requirements for them are changing as a result of voice search. The use of long-tail keywords is particularly important for voice SEO. Voice search is strongly oriented towards spoken language, which makes the search queries longer and, conversely, means that the keywords for the search must also become longer.
The average length of a voice search SEO answer is around 41 words. It is therefore important to convey as much information as possible in as short a time as possible.
One principle for this is:
The most important information first!
In some cases, voice assistants still find it difficult to pronounce foreign-language words. This also includes English terms that some people already take for granted.
This problem often becomes particularly serious with brand names. No company wants to see its own name cut up by a computer voice.
To avoid the listening flow being constantly interrupted by mispronounced words, you should make sure to replace the keywords – or catchwords – with German terms. But don’t worry, computers and therefore also voice bots are constantly learning, even when it comes to pronunciation.
Especially in marketing, the language of voice assistants presents another hurdle. Marketing wants to sell, selling is emotional. And therein lies the problem: Alexa’s computer-generated voice is not very emotional and therefore prevents purchases in cases of doubt. So the hope for the future is a more human voice.
What you should already pay attention to now, however, is to make answer texts on FAQ pages as dialogic as possible. A text that looks as natural as possible is always better than a simple list of key points.
Voice search and local SEO
Another characteristic of language searches is spontaneity.
You sit in the car and briefly look for a restaurant nearby. In a foreign city, you want to know where the best museum is within walking distance. The bike has a flat tire and the rider needs the best bike store for repairs in the area.
In all these cases, local SEO becomes important and thus merges with voice SEO. As the name suggests, local SEO ensures that customers become aware of stores and companies in your area. Not just attentive, but positively attentive.
The tool for this is Google My Business. Companies with an active Google My Business presence are found by around a third more customers.
A well-maintained and up-to-date profile not only shows these customers the address, opening hours, main focus of the company or daily specials, but also what experiences others have had.
Yelp, TripAdvisor and other portals play a role in this rating.
Those who are represented here and offer potential customers a lot of information about themselves are rewarded with high positions by search engines. This applies to both conventional web searches and searches using a voice assistant.
The construction sites appear to be numerous, but on closer inspection they are feasible.
For help with your personal Google or Alexa skill, optimizing websites for voice use or online marketing as a whole, onehundred.digital will be happy to assist you.
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