Do you have a good web presence or application? However, visitors do not stay long and the desired conversions and successes are not achieved?
User experience design ensures a positive customer experience through a holistic view of the user. If there are few conversions on your website and high bounce rates, then it is worth taking a closer look at the user behavior of your own users.
With the help of a usability test, we uncover how potential customers really perceive your website and move around on it. In this way, weaknesses in user-friendliness can be identified, analyzed and evaluated.
Whether you have an existing website or a completely new project – a usability test can give you direct insights into your target group. Various tools make it possible to obtain real feedback from potential customers.
This valuable information contributes significantly to the success of an optimization.
UX design and usability:
- User (experience) journey mapping
- Design Thinking
- Human-Centered Design
- Cross-media storytelling
How do we test?
- Google Analytics
- Target group surveys
- Target group monitoring
- Personas development
- Eye tracking (eye movement detection)
- Heat map (tracking of mouse movements, clicks, keystrokes)
- Recording “Thinking aloud”
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