Google Ads Agentur

onehundred.digital – Your certified Google Ads agency in Berlin

More website traffic through search engine advertising (SEA) with Google Ads! The path to success for your business, website, or online shop depends on users who search on Google for products or services. Convince your potential customers in Google Search with expertise and added value. Increase your conversions by prominently positioning your website—and therefore your business—through online marketing and advertising.

Google Ads (formerly called AdWords) addresses exactly this point and gives you the opportunity to effectively boost traffic to your site and thus increase sales of products or services. onehundred.digital is one of the leading Google Ads agencies in Berlin and, as an agency, also a Google Partner. We make sure your Google Ads campaign is optimally managed and delivers maximum success for your business.

What exactly are Google Ads or AdWords?

Search engine advertising, also known as keyword advertising or Search Engine Advertising (SEA), refers to paid ads in the search engine results pages. In the past, this form of advertising was called Google AdWords.

With this type of advertising, your ads appear alongside the organic results and can therefore be seen by your target audience immediately.

Your advantages with Google Ads

With Google Ads, you have the opportunity to place your offers prominently in Google Search. The important thing is to get users excited about your website. That’s why your online advertising should be set up professionally from the start. If not, visitors may click on your ad, land on your site, and leave immediately. This wastes money every day and risks making your investment in search engine advertising unprofitable. Google Ads offers several ways to attract the right visitors—your new customers—to your website and, in turn, your business. You just need to choose the right options. onehundred.digital is a professional Google Ads agency and will be happy to support you in finding and implementing the right online marketing strategy.

Above all, it’s important to provide your audience with exactly what they’re looking for. Make it as easy as possible for users to get the information they need—for example, with clear, easy-to-understand text, well-structured pages, and short loading times. By doing this, and by meeting many additional criteria, you ensure that your site appears ahead of your competitors. These targeted measures optimize your website for the Google crawler and prepare it ideally for evaluation by the Google algorithm. If your site is rated as particularly relevant for a specific search query, it will appear higher up in the search results.

Our services

Setting up Google AdWords account
Campaign/ad creation
Ad design
Keyword research
Landing pages
Budget control
Ongoing campaign optimization
Reporting

Your benefits

More visibility
Quick implementation
Cost transparency
Minimal wastage
Measurable results
Flexible ad optimization
More traffic
Brand strengthening

How much does Google Ads cost?

Naturally, using Google Ads comes with fees. However, the cost structure remains transparent at all times. The principle is Cost-per-Click (CPC): if no visitor clicks on your ad, you pay nothing. Search engine advertising is always based on performance-driven billing models. Registration is initially free for every customer or prospect. This lets you take a closer look and get a first impression. The customer—or the commissioned SEA agency—has full cost control at all times by setting a maximum daily budget. The daily Google Ads budget depends on the industry and the desired number of conversions. However, you should not go below €20.00 if you want to see initial results quickly.

How do I create an optimal Google Ads campaign?

To create a successful Google Ads campaign, you should set aside some time. To give you a quick overview, here are the basics and the general process for setting up SEA campaigns.

1. Set up an Ads account

Before you can run any ads, you need a Google Ads account. To do this, you must first register with Google and provide your banking details. Once that’s done, you can immediately start creating your first campaigns.

2. Choose a campaign type

Google Ads offers different campaign types. At the beginning, it’s recommended to select the “Search Network only” option. You can modify this at any time if you want to expand your SEA campaigns. Give your first campaign a clear and meaningful name so you can easily keep track of it later.

3. Define the location

Decide where your ads should appear. Across all of Germany? In one or several federal states? Or only in certain regions or cities? Naturally, your ads should only be shown where your target audience is. This way you can save a lot of money from the very beginning.

4. Set the budget you are willing to invest in Ads

This is particularly important to maintain cost control over your Ads campaign at all times. You can set and adjust bids for ad clicks manually. Also, set a maximum daily budget. This prevents ad spend from spiraling out of control and ensures an optimal cost-benefit ratio.

5. Create compelling ads

For us as a Google Ads agency in Berlin, ad creation is the most important step in the process. The text in your ad should attract potential customers to your site to buy your products or use your services. Start with a strong headline. Google Ads ad titles now consist of three lines with up to 30 characters each. You can also write two descriptions of up to 90 characters each. Choose your words carefully, avoid filler words, and focus on showing how your offer solves the customer’s problem.

6. Add a target URL

A Google Ads ad should never lead to the homepage. Instead, set up dedicated landing pages that clearly describe the product or service being advertised. If you don’t, you’ll waste money because potential customers won’t convert.

7. Add relevant keywords

Ask yourself: “What keywords do users enter when searching for my products or services?” For us as a Berlin-based SEA agency, this is the second most important step in setting up a successful campaign. Take the time to identify your most relevant keywords. Important: this process never ends. You should monitor and adjust your keywords continuously.

8. Set a maximum bid for clicks

With the maximum click price, you determine how much you’re willing to pay for a particular keyword. The higher the bid, the greater the likelihood your ad will appear in a top position. This usually leads to a higher CTR (click-through rate), bringing more traffic to your site.

Work with us

Interested in professional search engine advertising for your business? Let’s talk!

Success with the Ads agency from Berlin

Ongoing, active optimization is one of the most important factors in keeping a Google Ads campaign successful. Creating a campaign once is not enough. As a certified Ads agency in Berlin, we constantly monitor and improve campaigns to ensure they remain effective and up to date. This also includes excluding negative keywords—search terms you don’t want to show up for. Analytics. Tracking. Optimization. For your entire online presence, Google Analytics is one of the most important tracking tools. With it, you can monitor the performance of your website. onehundred.digital is also an SEO agency. That’s why Google Analytics is part of our standard toolkit. We look at your SEA and SEO as a whole and align both disciplines for the best possible results.

Why choose a professional Ads agency?

Maybe this sounds familiar: you want to set up an Ads campaign and have already studied the topic in detail. But what you lack is the time to manage your campaign properly. You also don’t want to risk wasting your budget. This is where an Ads agency comes in at the right time. We conduct an in-depth initial analysis of your website to improve your campaign performance effectively—always in line with your goals and expectations—while maximizing the value of your budget. A good Ads agency should be able to save part of your budget without negatively impacting sales, costs, or conversions.

With our expertise and many years of experience, our goal is to save you money while optimizing the CTR of your Google Ads campaigns. This allows us to plan, configure, measure, and analyze your campaigns at a top level. By choosing us as your certified Google Ads agency, you will always have a dedicated expert as your contact person. We guarantee active, ongoing optimization and continuous development of your AdWords campaigns. Plus, we keep you informed with regular reports by phone or email.

Our constantly trained SEO team is here to support you with advice and hands-on help. Together with you, we define the goals for your website, provide guidance on online marketing topics, and handle the execution of your campaigns—so you can focus entirely on your customers.

Trust our many years of experience and reach the top of the search results with us. We look forward to advising you and are happy to provide further information if you have any questions.