onehundred.digital – Your certified Google Ads agency in Berlin
More website traffic through search engine advertising (SEA) with Google Ads!
The way to the success of your company, website or online store is through users searching for products or services on Google. Convince your potential customers in Google searches with expertise and added value. Increase your conversions by placing your website and therefore your company prominently through online marketing and advertising.
This is exactly where Google Ads (formerly known as AdWords) comes in and gives you the option of effectively increasing traffic to your website and thus the sale of products or services. onehundred.digital is one of the leading Google Ads agencies in Berlin and, as an agency, also a Google partner. We ensure that your Google Ads campaign is optimally controlled and brings maximum success for your company.
What exactly are Google Ads or Adwords?
Search engine advertising, also known as keyword advertising or search engine advertising (SEA), involves paid advertisements in the search results lists of search engines. This type of advertising used to be called Google AdWords.
With this form of advertising, your ads are displayed in addition to the organic results and can therefore be seen immediately by your target group.
Your advantages with Google Ads
Google Ads allows you to place your offers prominently in Google search. The important part is to get users excited about your website. Therefore, you should set up your online advertising professionally right from the start. If you do not do so, your visitors may click on your ad, come to your page, and are immediately gone. This way, you will waste money every day and risk that your investment in
Search engine advertising is no longer worthwhile.
Google Ads offers several ways to attract the right visitors – your new customers – to your website and thus your company. All you have to do is choose the right options. onehundred.digital is a professional Google Ads agency and will be happy to help you find and implement the right online marketing strategy for you.
First and foremost, it is important to offer the target group exactly what they want to see. Users should be able to obtain information as easily as possible, for example through easy-to-understand texts, clear page structures and short loading times. This and the fulfillment of many other criteria will ensure that your site appears before that of your competitors. These specific measures ensure that the website is optimally prepared for the Google crawler and therefore ideal for evaluation by the Google algorithm. If the site is rated as particularly relevant for a specific search query, it will be displayed higher up in the search results.
Our services
- Setting up a Google AdWords account
- Creation of campaign/ads
- Ad design
- Keyword research
- Landing pages
- Budget control
- Ongoing campaign optimization
- Reporting
Your advantages
- More visibility
- Quick implementation
- Cost transparency
- Hardly any wastage
- Measurable success
- Flexible ad optimization
- More traffic
- Brand empowerment
How much does Google Ads cost?
There are, of course, fees associated with the Google Ads service. But despite that, the cost structure remains transparent at all times; the principle is cost-per-click: if no visitor clicks on your ads, you’ll pay nothing. Search engine advertising is always a success-based accounting model.
Registration is initially free of charge for all customers and interested parties. So you can have look around and get a first impression of the concept.
The customer or the commissioned SEA agency has full cost control by setting the maximum daily budget. The daily Google Ads budget is based on the industry and the desired number of conversions. However, you should not fall below € 20.00 to make your first successes quickly visible.
How do I create an optimum Google Ads campaign?
You should take some time to create a successful Google Ads campaign. We want to give you a brief overview of the basics and the procedure for creating SEA campaigns.
1. Set up an Ads account
Before ads can be displayed, you need a Google Ads account. To do this, you first have to register with Google and store your bank details. Once you’ve done that, you’re ready to start creating your first campaigns.
2. Select a campaign type
Google Ads offers different types of campaigns. It is advisable to select the “Search Network only” option first. This selection can be modified at any time if you want to expand your SEA campaigns. Give your first campaign a meaningful name so that you can keep track of it later.
3. Set the location
Think about where you want your ads to appear. All over Germany? In one or more federal states or only in specific regions or cities? Your ads should, of course, only be displayed where your target group is. You can save a lot of money right from the start.
4. Determine the budget that you are willing to invest in your ads
Determining a budget is particularly important to keep control of your ads campaign costs at all times and achieve an optimal cost-benefit ratio. You can manually set or regulate all bids for clicks on your ads. Also, set a maximum daily budget. This way, you won’t take the risk that the clicks’ expenses increase immeasurably.
5. Creating engaging ads
For us as a Google Ads agency in Berlin, creating the ads is the essential step in the process, because the text in your ad is intended to attract your potential customers to your page to buy or use your products or services. First of all, you should consider a meaningful heading. Nowadays, the headline for Google Ads consists of three lines of 30 characters each. You can also write two descriptions, each with 90 characters. Choose your words carefully and try to avoid filler words. Try to show how your offer can solve the customer’s problem.
6. Add a destination URL
A Google Ads ad should never lead to the homepage. So-called Landingpages should be set up, on which the offered product is described in detail. If you do not do this, you will notice that you are wasting a lot of money because your potential customers will not convert.
7. Add relevant keywords
Ask yourself the following question: “What keywords do users enter when they search for my products or services?” For us as a SEA agency in Berlin, this is the second most crucial step in setting up a successful campaign. So take your time to think about the most relevant and important keywords. Warning: this process is never completed. You should keep an eye on your keywords at all times and adjust them if necessary.
8. Set a maximum bid for clicks
With the maximum click price, you determine how much you are willing to pay for a particular keyword. The higher the click price, the higher the probability that your ad will be placed prominently. This, in return, usually leads to a higher CTR of your ads and, therefore, more traffic to your site.
Success with the Ads agency from Berlin
Continuous, dynamic optimization is one of the essential points in an ongoing Google Ads campaign for it to remain successful. Unfortunately, creating a campaign once is not enough. For us, as a certified
Ads agency in Berlin, it is also vital to constantly improve the campaign and always stay up to date. Of course, this includes the exclusion of keywords, namely the search terms for which you do not want to appear. Analytics. Tracking. Optimize. Google Analytics is one of the most crucial tracking tools for your entire online presence. Because with this tool, you can keep an eye on the development of your website. onehundred.digital is also an SEO agency in Berlin. Google Analytics is, therefore, one of our standard tools. We look at your SEA and your SEO as a whole and optimally coordinate both disciplines.
Why should you choose a professional Ads agency?
Perhaps this sounds familiar: you want to set up an Ads campaign and have already thoroughly researched the topic. However, what you’re lacking is the time to focus more deeply on your own campaign. Additionally, you don’t want to risk wasting your allocated budget. This is where an Ads agency steps in at just the right time. We conduct an in-depth initial analysis of your website to effectively improve your campaign’s performance in line with your goals and desires, ensuring you get the most out of your budget. A good Ads agency should be able to save a portion of your budget, without ever compromising on revenue, costs, or conversions.
With our expertise and years of experience, our goal is to help you both save money and optimize the CTR of your Google Ads campaign. This allows us to plan, configure, measure, and analyze your Google Ads campaigns at the highest level. By partnering with us as a certified Google Ads agency, you’ll always have a point of contact from our certified experts. We guarantee active, continuous optimization and further development of your AdWords campaigns. Additionally, we keep you informed with regular reports via phone or email.
Our specialized SEO team in Berlin, which is continuously educating itself, is ready to assist you with advice and support. Together with you and for your business, we set the goals for your website, provide consulting on online marketing topics, and take care of executing your campaigns so you can continue focusing entirely on your customers.
Trust our years of experience and reach the top of search engine results together with us. We look forward to advising you and are happy to provide more information upon request.
