The way to your company’s, your website’s, or online shop’s success is through the users who search for products or services on Google. Convince your potential customers in Google search with competence and added value. Increase your conversion by prominently placing your website and company through online marketing and advertising. Google Ads (formerly called AdWords) starts at this point and gives you the option to increase the traffic to your site effectively and, thus, the sales of products or services.
onehundred.digital is one of the leading Google Ads Agenturen in Berlin and as an agency, it’s also a Google Partner.
We are Google partners
We ensure that your Google Ads campaign is optimally controlled and brings maximum success for your company.
We are Google Partner
What exactly are Google Ads or Adwords?
Search Engine Advertising (SEA), is a paid advertisement in the search result lists of search engines. This advertising was previously called Google AdWords.
With this advertising form, your ads are shown in addition to the organic results and can, therefore, be seen immediately by your target group.
Your advantages with Google Ads
Search engine advertising is no longer worthwhile.
Google Ads agency in Berlin and will be happy to help you find and implement the right online marketing strategy for you.
- Setting up a Google AdWords account
- Creation of campaign/ads
- Ad design
- Keyword research
- Landing pages
- Budget control
- Ongoing campaign optimization
- More visibility
- Quick implementation
- Cost transparency
- Hardly any wastage
- Measurable success
- Flexible ad optimization
- More traffic
- Brand empowerment
How much does Google Ads cost?
There are, of course, fees associated with the Google Ads service. But despite that, the cost structure remains transparent at all times; the principle is cost-per-click: if no visitor clicks on your ads, you’ll pay nothing. Search engine advertising is always a success-based accounting model.
Registration is initially free of charge for all customers and interested parties. So you can have look around and get a first impression of the concept.
The customer or the commissioned SEA agency has full cost control by setting the maximum daily budget. The daily Google Ads budget is based on the industry and the desired number of conversions. However, you should not fall below € 20.00 to make your first successes quickly visible.
How do I create an optimum Google Ads campaign?
You should take some time to create a successful Google Ads campaign. We want to give you a brief overview of the basics and the procedure for creating SEA campaigns.
1. Set up an Ads account
Before ads can be displayed, you need a Google Ads account. To do this, you first have to register with Google and store your bank details. Once you’ve done that, you’re ready to start creating your first campaigns.
2. Select a campaign type
Google Ads offers different types of campaigns. It is advisable to select the “Search Network only” option first. This selection can be modified at any time if you want to expand your SEA campaigns. Give your first campaign a meaningful name so that you can keep track of it later.
3. Set the location
Think about where you want your ads to appear. All over Germany? In one or more federal states or only in specific regions or cities? Your ads should, of course, only be displayed where your target group is. You can save a lot of money right from the start.
4. Determine the budget that you are willing to invest in your ads
Determining a budget is particularly important to keep control of your ads campaign costs at all times and achieve an optimal cost-benefit ratio. You can manually set or regulate all bids for clicks on your ads. Also, set a maximum daily budget. This way, you won’t take the risk that the clicks’ expenses increase immeasurably.
5. Creating engaging ads
For us as a Google Ads agency in Berlin, creating the ads is the essential step in the process, because the text in your ad is intended to attract your potential customers to your page to buy or use your products or services. First of all, you should consider a meaningful heading. Nowadays, the headline for Google Ads consists of three lines of 30 characters each. You can also write two descriptions, each with 90 characters. Choose your words carefully and try to avoid filler words. Try to show how your offer can solve the customer’s problem.
6. Add a destination URL
7. Add relevant keywords
Ask yourself the following question: “What keywords do users enter when they search for my products or services?” For us as a SEA agency in Berlin, this is the second most crucial step in setting up a successful campaign. So take your time to think about the most relevant and important keywords. Warning: this process is never completed. You should keep an eye on your keywords at all times and adjust them if necessary.
8. Set a maximum bid for clicks
With the maximum click price, you determine how much you are willing to pay for a particular keyword. The higher the click price, the higher the probability that your ad will be placed prominently. This, in return, usually leads to a higher CTR of your ads and, therefore, more traffic to your site.
Success with the Ads agency from Berlin
Ads agency in Berlin, it is also vital to constantly improve the campaign and always stay up to date. Of course, this includes the exclusion of keywords, namely the search terms for which you do not want to appear. Analytics. Tracking. Optimize. Google Analytics is one of the most crucial tracking tools for your entire online presence. Because with this tool, you can keep an eye on the development of your website. onehundred.digital is also an SEO agency in Berlin. Google Analytics is, therefore, one of our standard tools. We look at your SEA and your SEO as a whole and optimally coordinate both disciplines.
Why should you choose a professional adds agency?
Ads agency gets in at the right time. We carry out an intensive initial analysis of the website to effectively improve your campaign performance in cooperation with your ideas and wishes and accordingly get the most out of your budget. The right ads agency should be able to save part of your budget. Of course, this should never lead to a deterioration in sales, costs and conversions. Our know-how and many years of experience make it our goal for you to save money and, at the same time, optimize the CTR of your Google Ads campaign. This way, we can plan, configure, measure, and analyze your Google ads at a top-level. If you decide to work with us as a certified Google Ads agency in Berlin,
you can contact our certified experts at any time. We guarantee an active, continuous optimization and further development of your Google ads campaigns. We also keep you up to date with regular reports by phone or email.