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What are the most important keywords for a law firm?

The most important keywords for a law firm can vary depending on the area of law and location. However, here are some generic keywords that could be relevant for a law firm:

  1. Lawyer
  2. Law firm
  3. Legal advice
  4. Lawyer [Legal field] (e.g. lawyer for employment law, lawyer for family law)
  5. Lawyer [City/Region] (e.g. lawyer Berlin, lawyer Munich)
  6. Legal advice
  7. Legal counsel
  8. Legal representation
  9. Lawyer search
  10. Lawyer in your area

EO Keywords for lawyers


onehundred.digital, your search engine optimization agency – SEO agency for short – specializes in optimizing websites for search engines and improving the online visibility of your customers. The tasks of an SEO agency can vary depending on the individual needs and goals of their clients, but keyword research and analysis is always the focus: the agency researches relevant keywords for the client’s target group and analyzes their competitiveness and search volume. This helps with the development of a strategic keyword strategy.

It is important to note that it can be useful to use more specific keywords that refer to the law firm’s specific areas of law or expertise. This makes it easier to reach the target group. Thorough keyword research, taking into account the services, location and target audience, can help identify the best keywords for a law firm.

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